Digital transformation, eller transpiration?

(1)

Digital transformation, eller transpiration?

Landskrona 151015

(2)

Digital transformation is greater than digital marketing

It’s not a thing – it’s a way of doing things

(3)

Digital transformation is not something new..

Källa: Digital transformation – creating new business models where digital meets physical, IBM, 2015

(4)

Drivers of digital transformation

Generation Z

The Digital Customer

Operational Agility

Globalization Regulatory

Pressure Digital Technologies

Källa: Disrupt or die

Mark J Barrenecha, Tom Jenkins

(5)

“ relating to or noting a new product, service, or idea that radically changes an industry or business

strategy, especially by creating a new market and disrupting an existing one”

Disruptive business models

(6)

Disruptive business models

(7)

Digital disruption is stronger and faster

Källa: Digital Disruption: Unleashing the Next Wave of Innovation, James McQuivey, Forrester Research, 2013

10x

the innovators

1/10th

the cost

100x

the power

(8)

Digital Quotient (DQ)

Källa: Raising your digital quotient, McKinsey Quaterly, June, 2015

(9)

The elements of digital transformation

(10)

Reshaping the customer value proposition

(11)

VOLVO

(12)

(13)

(14)

Reshaping the operating model

(15)

(16)

SKF

(17)

(18)

Paths to digital transformation

(19)

Digital maturity

MIT Sloan & Cap Gemeni Consulting,The digital advange, How digital leaders outperform their peers in every industry, 2012

Digital intensity Investment in:

• Digital technology

• Business model transformation

• Customer experience

Transformation

management intensity

Senior management’s ability to drive tranformation

Consumer Packaged Goods

Insurance Utilities

Manufacturing Pharmaceuticals

Travel and hospitality

Telecom

High Technology

Retail Banking

(20)

Digiratis are far more profitable

MIT Sloan & Cap Gemeni Consulting,The digital advange, How digital leaders outperform their peers in every industry, 2012

(21)

Every industry has Digirati...

(22)

Where do you start?

(23)

Business Model Generation (BMG)

Challenging your Business

Model Canvas

(25)

Pivot

Learn Experiment

Improving vs. Inventing

Improve Invent

Existing ^New

Business Model Innovation – in Existing Companies

Execution Search

FORECAST + PLAN

(26)

Sony vs Apple

(27)

 Digital transformation is going to hit you whether you like it or not – focus on the opportunities!

 Agree upon what digital transformation means for you

 It’s not a marketing question – adress it from a business model perspective

 Always focus on customer experience

 Be agile - always be ready to adapt

 Be bold

Summary

(28)

Success is not final, failure is not fatal:

It is the courage to continue that counts.

Winston Churchill

(29)

Want to know more and get help with

digital transformation in your company?

Kim Hedberg

Business Consultant

kim.hedberg@stratiteq.com

0766-447008

(30)

Digital transformation, eller transpiration?