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Fråga Teori Motivering Svars
alternativ
- Erfarenhet av TikTok &
Facebook • Ja
55
Frågan ämnar ta reda på ifall den ökande mängden reklam har lett till att en användare har stängt ner appen.
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12 Jag har tidigare stängt ner Tiktok på grund av
Frågan ämnar ta reda på ifall den ökande mängden reklam har lett till att en användare har stängt ner appen.
57
Detta ger en inblick till hur en användares engagemang
58 18 Jag föredrar reklam i
berättande form som väcker känslor och begär hos mig
-Engagemang
-Rörlig marknadsföring -Display marknadsföring -Attityd mot reklam -Kreativa strategier -AIDA Modellen -Dold marknadsföring -Theory of planned behavior
Frågan ämnar mäta en användares attityd till reklam i berättande form som väcker känslor och begär. Detta ger en inblick i hur en användares
engagemang ändras beroende på vilken reklam som visas.
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