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AGENDA -

Board Meeting, Feb. 10, 1966

1. Minutes -

last Board meeting

(mailed to all)

■»

2. By Law Changes

A. Regarding National Board member as a member of the

Executive Committee.

B. One Board Member per district representing 1 up to and

including 74 producers in district,. 75 and over

entitled to 2 board members per district. (Ask Secretary

to read from the minutes the Exec. Committee's

recommendation)

5. Report of Nominating Committee

A. President - ask for further nominations - vote B. Vice President - •» " •• •• C. Sec.-Treas. If ft

D. National Bd. member '• •• •» E. Balance for Exec. Com.

(7 including officers & National Board member)

ask for further nominations - vote

P. Voting Delegates (2)

4. Presentation - Budget for 1966 on 70-30 basis, A.D.A. as

separate organization, March 1st. (Ask for questions

-motion for acceptance).

5. Ask for remarks from National representatives - Peterson and Wilson

6. Old Business

7. New Business

AGENDA - Board Meating, Feb. 10^ 1966

1. Minutes - last Board meeting

(mailed to all)

2. By Law Changes

A. Regarding National Board member eta a member of

Executive Committee*

B. One Board Member per district representing 1 up to and

including 74 producers ^4- in district. 75 and over

entitled to 2 board members per district. (Ask Secretary

to read from the minutes the Exec. Committee's

recommendation)

3. Report of Nominating Committee

A. President - ask for further nominations - vote B. Vice President - " •• "

C. Sec.-Treas. w « « «

D. National Bd. maaber

•*

**

.

"

E. Balance for Exec. Com.

(7 including officers & National Board member)

ask for further nominations - vote

P. Voting Delegates (2)

4. Presentation — Budget for 1966 on 70-30 basis» A.D.A. as

separate organization. March 1st. (Ask for questions

-motion for acceptance).

5. Ask for remarks from National representatives -

Peterson and Wilson

6. Old Business

7* New Business

AGENDA -L ANNUAL MEETING

10 am. Start film

10:50 Pres. Eiirlich call meeting to order

10:35 Gall for minutes of last annual meeting - L. Hertzke 10:40 Gall for financial report - L. Hertzke

10:55 Announce results of mail ballot - directors

^^^^..cAnnounce Board of Directors meeting after lunch

11:00 ==,=-sfGall for State Manager's report - G. Dunlap

11:20 Gall for National Director's report - V. Tribelhom

Introduce Bob Wilson - National Staff Representative

Gall on Bob Wilson to introduce film.

ik Bob f or Cannounce boart^ met

AGENDA + ANNUAL MHTOTING

Start film

Pres. Ehrlioh call meeting to order

Call for minutes of last annual meeting - L. Hertzke Call for financial report - L. Hertzke

Announce results of mail ballot - directors

Axmounce Board of Directors meeting after lunch

Call for State Manager's report - C. Dunlap

Call for National Director's report - V. Tribelhom Introduce Bob \Vilson - National Staff Representative

Call on Bob V/ilson to introduce film.

Adjourn for lunch

Ask Bob for his presentation (announce board meeting

MINUTES - ANNUAL MEETING

AMERICAN DAIRY ASSOCIATION OF COLORADO

CONTINENTAL-DENVER MOTEL

February 10, 1966

The Annual Meeting of the American Dairy Association of Colorado was held at

10:00 a.m. on February 10, I966, at the CentinenaI-Denver Motel. The meeting was

preceded by a showing of the film "The World is One", an Olympic Fi lm prepared by

the American Dairy Association.

President, Paul Ehrlich, cal led the meeting to order at 10:30 a.m. President

Ehrlich complemented the National Office for their cooperation with our officers

in trying to work out a solution to our many problems.

The minutes of the last Annual Meeting were cal led for. A motion was made

and seconded that we dispense with the reading of the minutes. Lawt'ence Hertzke

was cal led on to give the audit report prepared by Haskins & Sel ls, C.P.A. After

the audit was read, questions were cal led for. There were no questions.

The State Manager, Chas-. Dunlap, was called on for his report. He reviewed

the various promotions put on within the State and called to the members attention

how the dollars taken in by A.D.A. were spent on the National level and then within

the State. He told how in I965 by sending in 1-77,600, we received back into the

State for promotion and merchandising ^76,000 and if the indirect benefits were

added to this amount, it would be $93,000 with the national promotions. Home

Economics Kitchen, Publ ic Relations, Product and Market Research and Merchandlsinq.

A review was made of each quarterly promotion.

National Director, Vic Tribelhorn, fol lowed with a summary of how the

Advertising and Promotion Committee make a study of recommended promotions. He

stressed the importance of advertising the Dairy Products complete l ine as the

By-Products affect the basic price in calculating the formula for Class I pricino

under the Federal Order.

Bob Wilson, a representative from the National Office, reviewed, after the

showing of a 6 Market Test Film, how a market could, by increasing set aside

money to 2^ to 5^ per cwt. over and above the regular 2^ per cwt. A.D.A. set aside,

increase sales of Class I fluid mi lk k.5% to 5.9?S. For every $i.00 invested, a

return of 11.68 was shown in results of this market research project. Mr. Wi lson

reviewed the breakdown of monies sent to the National office. A showing of the

anticipated color TV commercials was made projecting the "Vitality" theme for

teen agers.

After a question and answer session, the meeting adjourned for lunch at 12:30.

Respectfully submitted.

C« E. Dunlap State Manager

AMERICAN DAIRY ASSOCIATION OF COLORADO

BOARD OF DIRECTORS MEETING

February 10, 1966

The Board of Directors of the American Dairy Association of Colorado met

on February 10, 1966, Immediately after the Annual Meeting luncheon at the

ContI nentaI-Denver Motel.

President, Paul Ehrllch, called the meeting to order at IjJO p.m. and asked Lawrence Hertzke, Secretary-Treasurer, to read the minutes of the last Board

Meeting. No corrections were offered. It was moved and seconded that the minutes

be accepted. This motion passed unanimously. It Is to be noted that Charles

Waneka is not C. C, Waneka, the newly elected Board Member.

The President then asked the Secretary to read the By-Law changes proposed

by the Executive Committee. Article VI, Section I, be changed to read "The

Executive Committee shal l consist of 7 members. The President, Vice-President,

Secretary-Treasurer and National Board Member - by virtue of their offices be

members of the Executive Committee, the balance of the Committee shall be elected

by and from the Board of Directors at the first meeting of the Board of Directors

fol lowing the Annual Meeting." After a discussion. It was moved by John Woodis

and seconded by Bi l l Reld that this change be accepted. The motion passed

unanimously.

The second change recommended was as fol lows - Article IV, Section 2, after

the first sentence. Insert "Each district shal l have one director, and If any

district has more than 75 participating producers, said district shal l be entitled to two (2) directors." John Woodis moved and Bill Reid seconded that this change

in the By-Laws be accepted. This motion passed unanimously.

The Nominating Committee consisting of Bi l l Birkle, Chairman, John Woodis, and

Ed WIedeman recommended the fol lowing slate of officers: Paul Ehrllch, President

William Wai les, Vice-PresIdent

Lawrence Hertzke, Secretary-Treasurer Victor Tribelhorn, National Director

Nominations were called for from the floor. Verne Atkinson was also

nominated for President. Bal lots were passed out and a vote showed that Verne Atkinson was elected as President. There being no nominations from the floor for the other offices, the Secretary was Instructed to cast a unanimous bal lot for these two offices, therefore, William Wai les was elected as Vice-PresIdent and Lawrence Hertzke as Secretary-Treasurer.

Bi l l Reld, Joe Centa and Paul Ehrllch were elected as additional members of the Executive Committee by the Instructions of the Board to the Secretary to cast

a unanimous bal lot.

The Nominating Committee's recommendation of Vic Tribelhorn as National

Director was seconded by John Woodis and the vote was unanimous.

Minufes - Board of 01 reefers Meeting - February 10, I966

The Nominating Committee recommended that the voting delegates to the

National meeting in March be Bi ll Reid and Bill Walles. Bil l Birkle nominated

Verne Atkinson from the floor. After the bal lots were counted. Bill Wailes

and Verne Atkinson were elected as delegates.

President Ehrl ich then presented the four points recommended by the

Executive Committee for consideration.

1. Sever working and financial arrangements with the Colorado Dairy

Products Association as of March I, I966

2. Go on a fOffe investment in A.D.A. Instead of 80^

3. Hire C. E. Dunlap

Review at the end of each year to see if the investment could

be raised back to 80^.

John Woodis moved and Don Townsend seconded that these recommendations

be accepted. The motion passed unanimously,

Lawrence Hertzke presented the budget for I966. Bil l Birkle mentioned

that the Denver Milk Producers could not commit their participation any further

than September 30, I966.

Bi l l Reid moved and Bi l l Birkle seconded that the budget be accepted as

presented. The vote was unanimous.

Chuck Dunlap said that the Colorado Dairy Products Association had asked

if they could share offices with A.D.A. for the balance of the year in order to

cut expenses.

Bi l l Birkle made the motion that as of March I, I966, the offices would

be entirely separated. Vic Tribelhorn seconded this motion. The motion passed

unanimousiy.

There being no further business, the meeting adjourned at 5:30 p.m.

Respectful ly submitted.

C. E. Dunlap-' State Manager

A OF COUOR^DO

BALL*

: /•

Vote for One for Board Member

District Six

WILLIAM WAILES

PAUL NELSON

C. M. RICHYLN

The Delegate receiving the greatest number of votes is elected a Board Member;

BALLOT . ADA OF COLORADO

Vote for one for Board Member Oistrict Thirteen

HENRY SCHAFFER

JOHN MC BRiDE

VIC TRIBELHORN

(vie Tribelhorn, an elected Delegate, is now serving as a Board Member-term

to expire 196?) The delegate receiving the most votes is elected a Board Member;

FROM:

/n.s.Pom,6Bl

AMERICAN DAIRY ASSOCIATION of Colorado

955 -11th Street

MINUTES

AMERICAN DAIRY ASSOCIATION of COLORADO

EXECUTIVE COMMITTEE

February 23, 19^6

The

Ccwminee met ^i'th the following members presents President, Verne

Ai-kinson, Wl 11 lam Wafles, Vie Tribelhorn, Paul Eh^'Mch, Bil l Rei d, and Lawrence Hertxke.

State Manager, C, E, Dunlop, and our national representative, Harold Peterson, were

also present#

Vic Tribelhorn reported on the trip that he, Paul Ehrllch, and Chuck Dunlap made to

Chicago, to discuss the problems of this market.

Harold Peterson submitted a propopal from the national office, which might be a work

able plan for Colorado, Dipcusslon fpI lowed, but no action was taken. A copy of

this proposal Is attached to the Secretary's mihutes.

Motion was made by PHI Reld thai' Hasklns ahd Sells audit the books as of February 28,

19^, Seconded by Vic Tribelhorn, Vic TrlbelhoTn was Instructed to see that this

is done# Mr. Tribelhorn reported that Jim Thompson of Haskins and Sel ls worked the

books this iast year, a nd wl I I do so again this year.

At grJO PM, the Committee met with Chet Davidson of OMP. Harold Peterson gave a re

port to Mr# Davidson on what might be a new organizational set-up. Chet Davidson

did not act too favorably gn a regional set-up, stating that he did not like personal

information going from one area or state to the next.

Mr. Davidson stated he would

like to see several different programs set up by Colorado ADA Board and presented to

Denver Milk Producer's Board, This could be on both a state or regional set-up. He

would like a program showing what ads are being placed on any given tlmej also he

felt that mi lk identity Is important to PMP. His feel ing is that other co-operatives

are riding OMP, end he would like to have ties of DMP with stores and supermarket

promotion, giving these merchants a feel ing that buying DMP mi lk has more advantages

than price. They do get advertising too. He felt that we are not getting enough

mi leage from our advertising dol lar. He feels that to date 35?^ of ADA monies in

Colorado are spent for administration. We need better mileage. Mr. Davidson also

states that OMP by-laws are set up so the DMP Board can do as they desire with the

i deducted for advertising and promotion. They can, and wi l l channel into ether

areas if not satisfied with local or ADA advertising.

Mr. Davidson commented that the ADA Board of Colorado is charged with the responsi

bilities of setting up a program and to sel l DMP Board and ai l other member organiza

tions or Individuals and then keep them informed of changes and happenings within the

crganization. DMP will give time at annual district meetings to anyone to present a

report which might help to enlighten members on our advertising program. It is the

responsibi lity of the ADA Board of Colorado to sel l the total amount deducted from

milk checks to the OMP Board. If ADA of Colorado can do this, there is a possibi lity

that the ful l spent by DMP Board for advertising can be channeled through our

organization. He suggested that ADA give a regular report, possibly quarterly, to

the DAAP Board.

Mr. Davidson requested the Board have an ADA report at Denver Milk Producer Distrirr

Meetings beginning March 7. This should include operations for I965 program, as vc;;

Minutes « Z

After this discussion with Chet Davidson, it was suggested that Harold Peterson set

up a meeting with our representatives to national ADA convention and national offiqer-s

on Thursday morning fol lowing the convention,

Lawrence Hertzke made a motion to have the National ADA present several proposals

which might be workable in Colorado, and be presented to the Colorado Executive Comf

mittee of ADA for approval of one, who wi l l in turn sel l this program to DMP Board,

other co-operatives and individuals in Colorado. Viq Tribelhorn seconded. Motion

passed. One of these plans could include additional funds which DMP could -channel to

ADA of Colorado if it chose to el iminate their local advertising program.

Chairman Atkinson appointed Paul Ehrl iqh to take pare of arrangements for our papt

in DMP district advertising meetings beginning Margh 7, using our National

repr-eaeot-ative when he i s aval labie.

Vic Tribethorn moved that we continue gn a 70?5-30j? ratio setasjde during this Inter^

im period »nd that our current reserve fund of £> 16,000 be kept intact for this

period of time. Seconded by Bi l l Wai|es. Motion passed.

Paul Ehrl lch moved that the President and Secretary be authorized to change account

ing at the bank. Vic Tribelhorn seconded the motion, Motion passed.

It was suggested that checks be given to our National Director apd delegates to cover

expenses at national convention,

Vic Tribelhorn moved that the President be authorized to hire Marie Fraley (Tele

phone number - 955»2762) for three months on regular pay basis of Iji+I.OO if poss

ible. After three months we wi l l be able to evaluate program and possibly make mor» definite committments at that time. Seconded by Paul Ehrlich. Atotion passed.

The meeting was adjourned.

Respectfully submitted,

/s/ Lawrence Hertzke

Lawrence Hertzke, Secretary

FINANCIAL REVIEW AND SUGGESTED PLAN FOR FUTURE OPERATION OF ADA OF COLORADO

In view'of the fact that action has taken place to completely separate the operations of American Dairy Association of Colorado and Colorado Dairy

Products Association, on March 1, 1966; and also that.the manager of

ADA of Colorado has elected to resign on this date, it is necessary to

consider a course for the future.

It is estimated that total Set-Aside income to ADA of Colorado for the calen

dar year of 1966 will be $100, 000. 00. It was further estimated that by main

taining a manager and an office operation, the cost would be $30, 000. 00,

with the balance of $70, 000. 00 being invested in program activities of American

Dairy Association.

An analysis of the situation suggests that two courses could be followed: 1. Maintain an office operation - hire a new manager to do the

necessary membership and communication work.

I • .

(This would not eliminate the need for spending $30, 000. 00

to do this work, and it would reduce the total dollars available

by 30%; an expenditure the leadership indicates is difficult to

explain to dairy farmers in view of the limited potential still available).

2. Have American Dairy Association - Chicago - assume the responsibilities for administering all aspects of the American Dairy Association of Colorado. This responsibility to include the following:

(a) necessary field service;

(c) reporting back to the membership;

(d) accounting to the Board on all program costs;

(e) merchandising contacts; v

(f) all other communications and activities that would normally be conducted in this type of organization.

All set-aside would be remitted directly to Afnerican Dairy Association in Chicago.

ADA of Colorado would still maintain its identity.

ADA of Colorado would still maintain its representation on the national

Board of Directors of ADA.

The Board and Executive Committee of ADA of Colorado would be

maintained to govern the course of the Association.

This could all be done for considerably less than $30, 000. 00 per year. An estimate will be proposed later in this report.

In the near future, it is possible that some state units near Colorado may want to pursue this same course, and if this happened, a regional administrative organization could be formed at even a lower cost to

all concerned.

For now, however, we are only talking about Colorado because of the imminent changes taking place and the desire of dairy farmers of Colorado to obtain maximum mileage out of their investment in ADA.

Therefore, it appears that this would be the practical course to pursue in achieving these objectives and desires. ,

The attached financial sheet. Schedule A, attempts to detail and compare in

Note that part of the reserve could be used for additional advertising and national ADA's cost of administering the program, and still provide a small reserve for contingencies.

This procedure, which considers the reserves as part of the total program, would be used only in 1966. In future years, the administrative costs would

be deducted from set-aside and the balance be returned in advertising. There is no history of an operation such as this to refer to for guidance, so it would be necessary for both parties to such an agreement to mutually work out such details as percentage of time spent in state, costs, etc. , and to

continually review the progress being made and the need for whatever changes are necessary to more rapidly achieve the above stated objective.

In a sense, it would be a trial and error effort for a time, until a history can

be established; however, it unquestionably can be done at a much more reasonable cost than the present procedure.

SCHEDULE A

Current Proposed - 1966

Estimated Set-Aside - 1966 $ 100,000 $ 100,000

Retain In-State 30, 000 2,800*

Estimate to National - 1966 70,000 97,200

Less share of programs of

Research, Public Relations,

J. D. M. -All Product promotions

(15% of potential)

Less Mfg. Prod, allocation

23,010

46, 990

4,229

Balance for fluid milk advertising $ 42, 761

23,010

74,190

1,500

$ 72,690

^January & February only

Possible disposition of current reserves $16,000.00;

Transfer from reserves:

For additional 1966 program activity $ 5,000

For national membership activityprogram communication and services

-Board and Annual meetings - Executive

Committee meetings 7, 000

To be held in reserve

FOR

FUTURE

OPERATION OF

ADA OF

COLORAPO

In view'ol the fact that action hae taken place to completely aeparate the

operatione of American Dairy Aeaociation of Colorado and Colorado Dairy

Products Association, on March 1, 19d6; and also that^the manager of

ADA of Colorado has elected to resign on this date* it fs necessary to

consider a course lor the future.

It is estimated that total Set-Aside income to ADA of Colorado for &e

calen-dar year of 1966 will be $100,

000.

00. It was further estimated that by

main-taiuing a manager and an office operation, the cost would be $30,000.

00,

with the balance of $70,

000.

00 being invested in program activities of American

Dairy Association.

An analysis of the situation suggests that two courses Could be followed:

1. Maintain an office operation -> hire a new maztager to do the

necessary membership and communication work.

(This would not eliminate the need for spending $30,000.00

to do this work, and it would reduce the total dollars available

by 30%; an expenditure the leadership indicates is difficult to

explain to dairy farmers in view of the limited potential still

available).

2. Have American Dairy Association > Chicago - assume the

responsibilities for administering all aspects of R&e American

Dairy Association of Colorado. This responsibility to.

'nclude

the following:

(a) necessary field service;

(b)

all program activities in the state;

- 2

-(c) reporting back to the membership;

(d) accounting to the Board on all program costs;

(e) merchandising contacts;

(f) all other communications and activities that would normally be conducted in this type of organisation.

• All set-aside would be remitted directly to American Dairy Association

in Chicago.

- ADA of Colorado would still maintain its identity.

- ADA of Colorado would still maintain its representation on the nationnl

Board of Directors of ADA.

- The Board and Executive Committee of ADA of Colorado would be

maintained to govern the course of the Association.

- This could all be done for considerably less than $30,000.00 per year.

An estimate will be proposed later in this report.

- In the near future, it is possible that some state units near Colorado may want to pursue this same course, and if this happened, a regional

administrative organization could be formed at even a lower cost to

all concerned.

For now, however, we are only talking about Colorado because of the

imminent-changes taking place and the desire of dairy farmers of Colorado to obtain

maximum mileage out of their investment in ADA.

Therefore, it appears that this would be the practical course to pursue in achieving these objectives and desires.

The attached financial sheet, Schedule A, attempts to detail and compare in

Note that part of the reserve could be used for additional advertising and national ADA's cost of administering the program, and still provide a

small reserve for contingencies.

This procedure, which considers the reserves as part qf the total program,

would be used only in 1966. In future years, the admixdjstrative costs would

be deducted from set-aside and the balance be returned in advertising. There is no history of an operation such as this to refer to for guidance, so it would be necessary for both parties to such an agreement to mutually work

out such details as percentage of time spent in state, costs, etc., and to continually review the progress being made and the need for whatever changes are necessary to more rapidly achieve the above stated objective.

In a sense, it would be a trial and error effort for a time, until a history can be established; however, it unquestionably can be done at a much more

SCHEDULE A Estiznated Set-Aside - 1966 Retain In-State Current $ 100. 000 30.OOP Proposed - 1966 $ 100,000 2,800* Estimate to National - 1966 70,000 97,200

Less share of programs of Research, Public Relations, J, D. M. - All Product promotions

(15% of potential)

Less Mfg. Prod, allocation

23.010 46.990 4, 229

Balance for fluid milk advertising $ 42,

761

23,010

74,190

1,500

$ 72,690

♦January & February only

Possible disposition of current reserves $16,000.00:

Transfer from reserves;

For additional 1966 program activity

$ 5,000 For national membership

activityprogram communication and services -Board and Annual meetings - Executive

Committee meetings 7, 000

To be held in reserve _4,000

March 1, 1966

American Diary Association of Colo,

(Minutes of meeting of Pres. Vern ;\tkin3on, Lawrence

Hertzke and ADA of Colo. 3ec. Mrs. Marie Praley.

Meeting opened by Pres. Atkinson. Mrs. Fraley stated com

ments about her future emploi.mient. She felt she did have an

obligation to Chuck Dimlap and further stating she did not want

to leave any of the three organizations she is presently working

for without giving them due notice.

Mrs. Fraley explained her salary x/as paid by Colo. Dairy

Products. ADA and National Dairy Council nays CDPA for her

services.

It was decided that we give Mrs. Praley a month before we

sever final r^^lations with CDPA. Tnis will give her time to

get organized and decide with whom she wants to work.

At thds point a meeting was held vrith Chuck Dunlap, After

a short discussion we decided we should hold off till April 1

before »^e break away from CDPA. V.'e will solit the 3ec»s.

salary. Monies from 2Iacional Dairy Council will be split between

the two organizations.

CDPA will pay all bills during the month of March including

rent, telephone, insurance, etc,

will then on April 1 pay

our share of these expenses.

It was felt that during this month a lot of time will be

spent in sorting through the different materials etc. so we lust

as well work together for one more month.

No decision was made on furniture and we shall decide this

at our next Board meeting.

Mrs. Praley was instructed to take out of petty cash the

^ey

for a phone call from Vern Atkinson on Feb. 28, 1966.

This call was placed to Mrs, Fraleys home to arrange for this

meeting.

The key to the petty cash fund will be left with the office

seo* for the month of March.

The official seal of the Corporation shall be left in the

hands of the office sec. for the month of March.

The bank account has been transferred in the names of the

Pres. and Sec. Both signatures are required on all checks.

V/e were advised that at present

of our milk is classified

as fluid milk and 95? as manufacturing ptirposes. If this ratio

changes we are advised to let the National ADA know.

The rest of the afternoon was spent with a committee from

D'iP. In attendance were Chet Davidson, Don Townsend, John VJoodis,

Paul Ehrileh, Tom McNeamy, Vem Atkinson and Lawrence Hertske.

Pres. Atkinson stated that since DM? does hold the purse

strings of ADA we would like the feelings of the DM? Board on how

they thought the ADA monies should be used. ADA needs an

idea of what DM? is going to do in regard to their advertising

program. An outline is needed so that our representatives can

take to national convention and present to our national officers. The following are comments by Mr. Chet Davidson. 1. Colo, is paying for more than their share of the national Program.

2. The base for collecting should be on all nilk produced in stead of Per Capita. 3* The value of the national program on Public Relations is not serving its purpose, VJhat does ADA

do for our market in the Denver area in regard to Public

Relations? DliP should get personal credit for all monies

contributed by having DMP name on advertising in our area.

These are in addition to the ones stated in the minutes of the Peb» 23 meeting..

Meeting adjourned at

5

P.M.

Respectfully Submitted,

amencaTL dairg association

OF COLORADO

955 11th St. Denver 4, Colo. Phone AC 2-8541

C. E. Dunlap

State Manager STATEMENT - Apr11 I, 1966

Cash on>Hand March I, 1966

Deo^Itst March I, 1966 I lO.CX)

\

March 15, 1966

171.92

\

March 29, 1966 7,197.10

Checks Wrl^eni

#8 65\Verne Atkinson

26,00

666 \awrence Hertzke 18.80

867 (Febr) 5825.90

868

At\ (material s) 17.1+0

869 Con^nental Den

ver >Mot el 312.00 870 HaskImB & Sel ls 275.00

871 Sea I te^

Foods

58.00

872 Vic TrIbSdhom 200,00

875 Verne Atk^son

150,00

87^^ Wil liam Wa\es 150,00

875 Void

\

876 ADA (cookbooks^

52,80

877 Sea I test Foods\ IM^OO

878 CDPA

\2li+.5l

879 ADA (March)

\5e.5.l

I 20.996,2U

♦ 7,579.02

I 28.375.26

Cash on Hand April I, I966

- 12,502.78

t 15,872.54

OTHER BUSINESS

1. Review of Correspondence

a. Brighton Agricultural institute Request

b. Request for Registration Numbers for IRS and State Tax

c. Request from i4.H Chairman for State Fair prizes etc.

2, Review of Imminent Expenses

a) Rent - ^^85.35 .

b) Telephone - approximately #55»87 + 7% increase in tax

(review Cornwal l 's arrangement - pays for long distance)

c) Salaries

d) Office supplies

, Liam^

Need staples, scotch tape, stenci ls, copy paperf-^f^

(possible use of DMP mimeo occasionally?)

e) Petty Cash remuneration

f) Insurance coverage

Position bond covered ti l l 6/15/66

Liabi lity on premises - 2/6? made to both CDPA & ADA

Workmen's Compensation ?

4

cau dairg association

OF COLORADO

Denver 4, Colo. Phone AC 2-8541

NOTICE COMMITTEE MEETING ursday, Aprl I 7. 19^6 i;30 A. M. lA of Colorado office !5 Eleventh Street a\ Hand:

Re'Xew of business conducted

duri^ March

ReporX of Annual Meeting

Decisi^ on Office Furniture

& Equipment

Settlemen\ of Advances to

Annual Meting

Other perti^nt business

April "i 1966

11:20

The aeetin/5 wae opened by the President, with the following

aeobers present: President, Vern Atkinson; Vic Tribelhorn;

Bill Wailes; Bm Held; Paul ^hrlicb and Lawrence Hertzke. Joe

Centa was absent. Chuck Dunlap and Harold Peterson were also in

attendance.

The meeting was turned over to Chuck Dunlap, Manager of

Colo. Dairy Products. Mr. Dunlap stated that the office desk,

chair, and two files were for sale if A D A of Colo, wanted to

purchase them from Colo. Dairy Products. He gave a figure of $140,00 for all three, A motion was made by Bill Reid and

seconded by Lawrence Hertzke that this equipment be purchased for the $l40,00. The motion .passed 4 to 1,

Paul Bhrlich made a motion that we sell our film strip and

sound projector, a Dukane Model 14B247. Harold Peterson will

contact an individual and ask $100.00 for it. This motion was seconded by Bill Held and was passed..

It was discussed and decided that we remain on the 9^%

usage fluid milk for advertising. We will also advise tRe

National ADA that the 70-30 ratio is to stay the same. This will

be reviewed in the middle of the year,

Vic Tribelhorn read a letter from Bob Wilson of the National ADA. They will submit to us a plan to include the last three

months of this year with additional monies of $17,500, This is

the monies DMP is now spending on local advertising. The new plan will be based on combining the local DMP advertising monies and the present Colo, ADA monies. The National Office will

When this is compiated it; will be forwarded to the Denver

Office.

The accountant's opinion from Kaskine and Sells for the

first three months of 1966 was presented and reviewed, A

motion was made by Paul fihrlich and seconded by Bill Wailes to accept this report. Motion passed.

The meeting was recessed for lunch at 12:45 and was re

convened at 2i00 p.m. A discussion was held on the future of

ADA of Colorado. Vern Atkinson gave an account and pointers

from the National Convention,

Harold Peterson stated that he will bring the new suggested

program to Colorado and present it to our executive committee

in the morning and we can evaluate it and decide which one we

feel will fill the needs of our market.

A motion was made by Bill Seid that this be done and that

we request a meeting with Chet Davidson ir the afternoon of the

same day and present the one program to him. We also request a

meeting with the entire DMP Board the following day to sell

them on this program. The date of the meetings will be at the

discretion of the president. Seconded by L, Hertzke, Passed.

Vic Tribelhom had an expense account of 187.69 for attend

ing the DMP informational meetings in Sterling, Franktown,

Brighton and Longmont. The bill was allov/ed.

Our Secretary, Mrs. Fraley, gave a report. Do we wcint to

sponsor the 196? Dairy Princess at the Brighton Ag Institute on

Feb. 2, 1967? It was decided we would follow the same policy as

in the past end sponsor the program.

Trophye and ribbons for the State Faxr were discussed, ^

notify Cecil Staver that we will continue the same.

Mrs. Fraley stated our Public Liability Insurance policy

is not due until February, 1967. Our Bonding policy is due

June 15, 1966» We are not covered under Workman's Compensation

anymore,

A review of our current program was given. Authorization

was given Mrs. Fraley to purchase office supplies and such out

of petty cash.

After a discussion of our secretary's working some for

CDPA yet and that we still have not completely severed from

them, it was suggested that our president request that CDPA

remove all belongings from our office and make a settlement

of the secretary's work on April I5, 1966,

Mrs. Fraley stated that Colo, Springs is behind in sending

ADA monies in for Jan,, Feb., and March of this year. Bill

Reid stated he will visit with manager in Colo, Springs,

Craig area has reduced ADA monies from to Ke during

the last month. A motion was made that the office secretary

write a letter to Craig area to determine if there was an error

or why.

The office had a petty cash expenditure of $10.78 for the

month of March. Motion by Vic Tribelhorn, seconded by Paul

^hrlich to accept expenditures. Passed,

A motion was made by Bill Heid, seconded by Vic Tribelhorn

that we do not keep the typewriter and adding machine that

belongs to CDPA after April 15, 1966, That we authorize our

office secretary to rent an electric typewriter and an adding

machine for the present time. Passed,

The President will call the next meeting of this executive

committee. The meeting adjourned at 3:00 p.m.

t

April 18, 1966

Meeting was opened at lo:20 a.m. by Pres. Atkinson. A letter was read from the National Asspcktion of Animal

Breeders, who will be holding a convention in Denver Aug. 21-2^, I966.

They would like ADA to sponsor a milk bar. Because the letter was not clear as to just what they wanted, Vic Tribelhorn made a motion that our Office Secretary write to Dr. L. M. Cropsey, President of Colo. I.B.B. and see what and how they wanted the milk bar handled. The office Secretary will relay the information to Pres. Atkinson, who will make a decision as to what part ADA will play in the ^nsorship. Seconded by Hertzke

and passed.

Letter from Northwestern Colo. Gade A. Milk Prod. Association, Craig area, requesting to drop from Colo. ADA. Mr. H. Peterson suggested a letter go to them and explain our present situation. Also request a

_/•

meeting with their Board of Birectors either in June or July.

Motion by Bill Wailes, seconded by Vic Tribelhorn that our work man's compensation, $23 annual premium, and our liability insurance

policy, $18 annual premium, with the Thos. F. Daly Agency, be continued.

Passed.

Letter from Dawson Jordon, Extension Dairyman at CSU, tabled until

afternoon.

Pres. Atkinson turned the meeting over to H. Peterson, who in troduced Bob Wilson, from the national office. Mr. Wilson outlined a recommendation for the last four months of I966, tying in local monies with ADA, keeping in mind DMP identification when advertising with the

consumer.

Dan Rose, Marketing Specialist, from the peemotion Department

on fluid milk of National ADA presented three separate programs:- 1-present; 2- expanded, using DMP local advertising monies; and 3—

Dan Rose presented some ads which will be in the present program.

The expanded program will be the same except that DMH will be identified

and will have a slogan "A message from your partners in good health".

He explained the special milk promotion program for DMP Association and

also showed some commercials which will be used. Meeting recessed for

lunch.

In the afternoon we met with the DMP Board. Pres. Atkinson in troduced the Board and our National representatives to the DMP Board.

He then turned the meeting over to Bob Wilson, who gave a brief report

on ADA, explaining that it is not a 100% advertising program. Public

relations, research, home economics all enter into the picture.

Dan Rose showed a film on milk selling ads.

Bob Wilson explained new proposal to the group and briefly dis

cussed the special milk promotional program for the DMP Board.

Chet Davidson, DMP Manager, stated he feels the 91% fluid adv.

should be changed to 100% fluid. Mr. Davidson commented that a new formula should be on a per capita basis and not on the amount of milk

produced in a state. We should not have to pay for those not

participating in ADA program.

Vern Atkinson stated that the full potential in Colo, is $151»000

at present rate of check off. At present we are getting around $70,000.

He pointed out that we need a young aggressive man to push membership

as well as run the program with the merchandizers.

At this point the ADA Board reconvened in our own office for a short discussion. Mr. Reid made a motion, seconded by Mr. Tribelhorn

that we purchase 5 complimentary tickets for special program in June,

Discussion on the changing of the 919^ fluid rationon advertising

was held. It was felt this should be left alone as we do get some monies from manufacture sources, and this money should be handled accordingly. We will assure DMP that 100% of their monies will be going in the fluid milk budget.

It was decided that Vic and Vern should meet with the DMP board

to get their opinion regarding funds for the bi.ance of I966-67, Meeting adjourned.

Lawrence Hertzke, Secretary

aTTLericaTi dairy association

OF COLORADO

955 11th St. Denver 4, Colo. C. E. Dunlap State Manager Phone AC 2-8541 May 12, 1966

TO: MEMBERXOF THE EXECUTIVE COMMITTEE

A presentation b\ American Dairy Association representatives from

the National Offl^ In Chicago concerning possible plans for the

future operation o^VDA of Colorado will be made during the Denver

Milk Producers regular Board Meeting on May 18, at 1 o'clock PM. The ADA Executive Committee members will also sit In on this por

tion of the meeting. N<^eclslons will be made at this hearing.

It is designed only for DMP Board Members to hear, ask questions and learn as much as posslMe about the proposals.

There will be a prior meetln^^t 10 o'clock AM with the Chicago

representatives of the Sxecutl^^ Committee of ADA, so please try

to be on time, so we can have toe advantage of this pre-exposure

to the proposals before meeting ^th the DifP Board.

Thank you.

\

VERNE ATKINSON, President

rtiMKULnutamm •ma u

cMiH m warnHIB, Afrit I, tm

otm

Afrit 1 S«nr«r Mitk trotfuccrr • Afrit lA Stmrir* CrcMuiry

AUmmm Mitk

C«raatiott Cmpaay

V. Trik«tlMmi

Caak AatM (cookbooks)

$63«9.7t tt.ta 27.05 tb3.2* 200.00 Ckocks ifriici #800 oot 882 883 884 885 888 887 888 689 890 89t 892 893 894 895 Wv 897 898 ^ Voi« Atkioson WittiM IfOitOS Pout Ahrtick kawroBco Isrcsko V. Iribotkom VoTM Atitiooe* ViltiM VaitM Potty Cosh G. A. AoiA, Jr./

CotoroOo Doiry^l

V. Trlbotkoro ^

Ooovor Mitk Proiti

v«r« Aeiu^iiS;;>.

M. ProUf

V

Mto. iutoo Tot I

Mist 1ms

Ooflwok;^lfc Pro^

-t(>^rroW-—O

rot 28.00 18.00 20.40 IM.M 32.40 . 17.20

^18.50

UtO.78

J yM.88

yiM.OO

^ 87.89

83.33

13.77,

V 135.53

^

79.28

8.80 30.00 83.33 W|»

5/16/66

SOtMARY OF APgEKflSING EXPOSURES

Boulder Fort Collins Greeley Sterling NEWSPAPERS 11,365,800 396,500 256,100 379,600 183,300 RADIO 22,184,000 583,800 356,100 409,500 265,200 12,581,300

raiT)GET SUTMARY 5/16/66 Boulder Fort Collins Greeley Sterling NEWSPAPffiS

♦

14.,4C1.30

1,560.00 1,300.00 1,430.00 1,170.00 RADIO t 17,914.00 2,063.10 1,396.20 1,669.20 1,205.10 TOTAL

♦ 32,315.00

3,623.10 2,696.20 3,099.20 2,375.10

t 19,361.00

$ 24,247.60

% 44,108.60

Beserye for rate increases,

prodiiction, etc. Total Budget

2.558.06

5/16/66

DENVER. COLORADO

NEWSPAPER: October tbrotigh December, 1966 (See attached sheet for insertion dates)

NEWSPAPER POST (E) ROCKY MOUNTAIN NEWS (M) (Tab.) 1000 li. B/W

Page B/W

NO. OF [NSERTIONS COST PER AD $ 672 TOTAL COST

♦ 8,736

5,665

♦1,187

_{♦ U,401}

SPOT RADIO: October 3rd through December 30, 1966

TIME PERIOD

6:30AM-3t00PM

60-SEC. ANNCTS. AVG. RATE COST NO. OF

PER WEEK PER ANNCT. PER WEEK WEEKS TOTAL COST

5/i6/66

NEWSPAPER INaJCnOM DATES DENVER POST (E). 1000 li. B/W October 5 October 12 October 19 October 26 November 2 November 9 November 16 Nov«Bber 23 November 30 December 7 Decanber 14-December 21 December 28 FORT COLLINS COLORADGAN (EJ 1000 11. B/W

ROCKY MOONTAIN NEWS (M)

Piage B/W October A October 11 October IB October 25 November 1 November 1*5 November 22 November 29 December 6 December 13 December 20 GREELY TRIBUNE (E) 1000 11. B/W October October October November November November December December BOOUKR CAMERA (E) 1000 li. BAT October A October 31 October 18 October 25 November 1 November 8 Novonber 15 Novmnber 22 November 29 December 6 December 13 December 20 Deceoiber 27 STERLING

JOURNAL ADVXATE (E) 1000 li. B/W October U October 11 October 18 November 1 November 15 November 29 December 13 December 27

5/16/66

BOULDER, COLORADO

NEWSPAPERS October through December, 1966 (See attached sheet for insertion dates)

NEWSPAPER CAMERA (E) AD SIZE

1000 11. B/W

NO. OF COST INSERTIONS PER AD 13 $ 120 TOTAL COST t 1,560

SPOT RADj[0; October 3rd through December 30, 1966

TIME PERIOD

60-SEC. ANNCTS.

PER WEEK

AVG. RATE COST NO. OF

PER ANNCT. PER WEEK WEEKS TOTAL COST

3a!Si luii Ely rtliiii T5j am m

Rjal

October October October October November November November November December December December October October October October Noveadjer November November Noveinber November December December December December FOKT COLLINS GOLORAUOAN {E} 1000 li. B GREEU TRIBUNE (E) 1000 li. B/W October October October Novenber November November December December STERLING

JOURNAL ADVXATE (E)

1000 li. B/V October U October 11 October 18 November 1 Nov^ber 15 November 29 December 13 December 27

5/W66

FORT COLLIHS. COLOBAJQ

NEWSPAFER; October through December, 1966 (See attached sheet for insertion dates)

NEWSPAIER AD SIZE

NO. OF

INSERTIONS

COST

PER AD TOTAL COST

COLORADQAN

(E) 1000 li. E/tf $ 100 ♦ 1,300

SPOT RADIO; October 3rd through December 30, 1966

TIME PERIOD

6:30&M-3:00PM

60-SEC. ANNCTS. AVG. RATE COST

PER MEEK PER ANNCl!'. lER WEEK

NO. OF

WEEKS TOTAL COST

5/16/66

MEWSPAHER INSERnai PATES

DEHVER POST (E). 1000 li. BAT October 5 October 12 October 19 October 26 November 2 November 9 NovCTiber 16 November 23 November 30 December 7 December 14-December 21 December 28 FORT COLLINS COLORADQAN (Ej 1000 U. B/W

ROCKY MOONTAIN NEIfS (M)

Ptee B/W October U October 11 October 18 October 25 November 1 November 15 November 22 November 29 December 6 December 13 December 20 GREELY TRIBUNE (E) 1000 li. B/tf October October October November November November December December BOUIiKR CAMERA (E) 1000 li. B/W October U October 11 October 18 October 25 Noveidaer 1 Novemiber 8 November 15 Novmnber 22 November 29 Decmnber 6 December 13 December 20 December 27 STERLING

JOURNAL ADVXATE (E)

1000 li. BAf October 4-October 11 October 18 November 1 November 15 Hov^aber 29 December 13 Deceadaer 27

5/16/66

GREELEY. COLORADO

REHSPAPER: October through December, 1966 (See attached sheet for insertion dates)

NEWSPAPER AD SIZE

NO. OF INSERTIONS

COST

PER AD TOTAL COST

TRIBUNE (E)

1000 li. B/W

I 110 I 1,A30

SPOT RADIO; October 3rd through December 30, 1966

TIME PERIOD

7:00AM=3!00PM

60-SBC. ANNGTS. AVG. RATE COST NO. OF

PER VEPX PER ANNGT. lER WEEK WEEKS TOTAL COST

5/16/66

NEVSPAm DiaiRTlOii DATES

DENVER POST (E). 1000 11, B/W October 5 October 12 October 19 October 26 November 2 November 9 Nov«nber 16 November 23 November 30 December 7 December 14 December 21 December 28 FORT COLLINS COLORADOAN (Ej 1000 li. B/W October 4 October 11 October IB November 1 November 15 November 29 December 13 December 27

ROCKY MODNTAIH NEWS (M)

Page B/W

October 4 October 11 October IB October 25 November 1 November 1'5 November 22 November 29 December 6 December 13 December 20 GREELY TRIBUNE (E)

1000 li. b/w

October October October November November November December December BCNILOBR CAMERA (E) 1000 li. B/W October 4 October 11 October 18 October 25 November 1 November 8 November 15 Novonber 22 November 29 December 6 December 13 December 20 December 27 STERLING

JOURNAL ADVOCATE (E)

1000 li. B/V October 4 October 11 October 18 November 1 November 15 November 29 Decmnber 13 December 27

5/16/66

.qTF.RT.TWG. COLORADO

I; October through December, 1966 (See attached sheet for insertion dates)

newspaper AD SIZE NO. OF INSERTIONS JOURNAL ADVOCATE

(E)

1000 li. B/W

COST PER AD $ 90 TOTAL COST $ 1,170

SPOT RADIO: October 3rd throu^ Deconber 30, 1966

TTliK PEmOO

(jOSEC. ANNCTS.

AVG. RATE

COST

WO. OF

TOP UKiar PER ANNCT. PER WEEK WEEKS TOTAL COST

5/16/66

NEtfSPAIER IHSgRTKM DATES

DENVER POST it). 1000 11. B/M October 5 October 12 October 19 October 26 November 2 November 9 November 16 Nov«Dber 23 November 30 Decesnber 7 December 14 December 21 December 28 FORT COLLINS GOLORADQAN (E) October October October November November November December December

ROCKI MOUNTAIN NEWS (M)

Page B/W

October 4 October 11 October 18 October 25 November 1 November November 22 November 29 December 6 December 13 December 20 GEEELI TRIBUNE (E) 1000 11. B/W October October 1 October 1 November November j November i December ] December i BOULDER CAMERA (E) 1000 11. B/W October 4 October 11 . October .18 October 25 November 1 Noveodaer 8 November 15 Novradier 22 November 29 December 6 December 13 December 20 December 27 STERLING

JOURNAL ADVOCATE (E)

1000 11. BAf October 4 October U October 18 November 1 November 15 Nbveadier 29 December 13 December 27

«r

SUGGESTED PUBLICITY AND PROGRAM EXTENSION ACTIVITIES

BY DMP AND ADA OF COLORADO

Special releases to be carried regularly in the Colorado Milk Dealers Newsletter. Special releases to all media and grocer publications that detail what the ADA

program plus the additional leadership of DMP

means in reaching consumers

and helping to sell more milk.

Regular articles and pictures of ADA and DMP

promotions going on in the

Denve,r market for use in DMP News.

Four special ADA membership inserts annually in DMP News.

Three presentations per year to the dairy and grocery leaders. This would

include presentation of the year-long program plans by the national ADA merchandisers, the state manager, and the manager of DMP.

Follow-up calls to be made twice during each promotional period on prime contacts by the national program merchandiser. State manager to follow up

with calls on all other important sales factors in the market.

Special efforts to be made to get dealers' support in special local market promotions, including matching funds for advertising so that this program

could duplicate the level of advertising expenditure (plus 15(^ per capita)

that produced the most profitable returns in the two higher levels tested in ADA'S Special Milk Market Promotion.

Documentation and reporting of results, both from the standpoint of activity

and sale would be an important phase of this activity.

Special events such as "Milk Day - USA, " June Dairy Month, restaurant promotions, and other activities could be a part of this total promotional job.

ANALYSIS OF COLORADO INVESTMENT IN ALL VITAL PROGRAM ACTIVITIES OF ADA

Product, Nutrition, and Market Research

Public Relations and Education

Program Support to Other Organizations (86. 3% to NDC)

Membership Development and Service Annual, Board and Committee Meetings

Unallocated

Home Economics

Merchandising and Program Extension

Promotional Administration and Service

Production of National Program

Materials - TV Spots, Ads, etc., and provides for rate increases and

budget adjustments Merry Meals with Kid Appeal June Dairy Month

Fresh By-Products

%

JSCT; The Execu the Execu Tuesday m Room. ease ma tee of A of Co

tee of the Denve

June 28, 1966

The Executive Committees of DMP and ADA met in joint session.

Bill Birkle, John Woodi^s, Cliff Brand and Chet Davidson from DMP—

Vern Atkinson, Bill Reid and Lawrence Hertzke from ADA.

Bill Birkle opened the meeting and explained the purpose of the meeting. He turned the meeting over to Chet Davidson to explain

DMP's views and ideas about the future of DMP in ADA. Mr, Davidson

takked of his conference with Bob Wilson earlier this year. He felt too much money is taken for administrative purposes. He mentioned that ADA is doing a fine job getting materials, etc. and their ideas of advertising, but are doing a miserable job of taking it from there. He stated that a major portion of our monies should be spent for

merchandising and working with the stores and not necessarily for strictly advertising.

In his outline he wants to maintain relationship with ADA and

hire a general manager, a good public relation man with producer as

well as processor. He stated that DMP will pay into Colo. ADA same

amount of money each year, only they will request that only $10,000

should be forwarded to National ADA. The balance will be kept and

used in Colo, through our General Manager and Ken Drager.

We should hire a manager now, so he can work out a program until

Sept. 30 and go on new program Oct. 1. Program should be designed for

individual markets and this cannot be done on present setup. Mr. Davidson feels the National ADA should bring sales and promotion

material to each state and let the individual states carry on the

Mr, Davidson did make the statement that if in the future ADA

does re-evaluate their thinking and has a more realistic program, then DMF will re-evaluate their thinking and could go back to the regular

form of ADA,

We can give a report at the next regular board meeting, July 21, 1966,

Lawrence Hertzke,

STATBUHT - JUMI 1, 1966

CASH ON HAND - MAY I, $ 21,689.66

Income: Deposited

Fort Collins Milk Producers 266.15

Sunrise Creamery 11.34

Denver Milk Producers 7356.42

Sunrise Creamery 10.78

Carnation Co. 162.44

Alamosa Milk 26.16

Sunrise Creamery 11.98

Fort Collins Milk Producers 271.29

Cook Book Sale 1.50 + 8118.06

$ 29,807.72 Expenditures:

Checks Written

American Dairy Assn. 4808.04 *

M. Fraley 135.53

Central Bank & Trust (tax) 76.24 Haskins & Sells (audit) 175.00

Petty Cash (Postage) 16.38

Honours 30.00

Mtn. States Tel 6e Tel Co. 150.38 Denver Milk Producers (rent) 83.33

Verne Atkinson 26.00

Lawrence Hertzke 18.80

Vic Tribelhorn 32.40

William Wailes 18.00

Daly Insurance Co.

41.00

C. A. Reid, Jr. 25.68

Petty Cash 10.92

American Dairy Assn. 5487.35 *

M. Fraley

135.53

^

Davis Audio Visual 15.00

-11,285.58

BALANCE ON HAND - June 1, 1966 $ 18,522.14

July 5» 1966

10;.30 a.JB^

Meeting opened by Pres. Atkinson. The minutes of April I8 and June 28 were read and approved.

Discussion followed on the DMP proposal. The program outlined by DMP can be worked out satisfactorily, except that the $10,000 figure is not a realistic amount. It possibly should be based on a

per cent in some way.

Decided to check with National ADA to see if our program in

Colo, can be watered down and in turn the National Office charge

Colo. ADA for materials used during the year by our local processors

instead of furnishing these free. ^

In discussing Colo.'s investment in the National program where we contribute $23»010, the following comments were made: It was

felt that several items could be discontinued or less participation.

The feeling is that the National ADA's main purpose is to supply materials, do research, public relations, etc.. and let each state

carry out their own program..

It was suggested we could eliminate:

Dairy Society International $ 104.00

Membership Development & Service

Annual Board & Committee Meeting

1501.00

474.00 of Merchandising & Program Extension 2000.00

Promotional Adm.. & Service 774.00

Merry Meeils with Kid Appeal

June Dairy Month

Fresh By-Products

1289.00 1289 ..00

644.00

The feeling wsiB. that most of the above would be used in Colo* but we would like the opportunity of buying what we need and pay

Chairman was instructed to call Harold Peterson and

schedule a meeting with him and other National Office men and

let him help make a decision on our next step. We should make a

report to BMP Board at their next meeting July 21.

Meeting adjourned.

Lawrence Hertzke

ANALYSIS OF COLORAIX) INVESTMENT IN ALL VITAL PBOGRAM

ACTIVITIES OF ADA

Product, Nutrition, and Market Research Public Relations and £ducati<«

Proffram Support to Other Organizations

(86.336 to NDC)

Membership DeTelopment and Service

Annual, Board and Committee Meetings

Unallocated

Home Economics

Merchandising add Program Extension Promotional Administration and Service Production of National Program

Materials - TV Spots, Ads, etc., and

provides for rate incresises and

budget adjustments

Merry Meeils with Kid Appeal

June Dairy Month Fresh By-Products

STATIMBirr - JULY 1, 1966

CASH OM HAMD - JUMS 1, 1966 Income: Deposited

Carnation Company $ 175.06

Fort Collins Producers 279.82

Denver Milk Producers 7539.67

national Dairy Council 186.36 National Dairy Council 131.73

(April) (May) $ 18,521.39* +8.312.64 SXPEHDITURIS Checks Written: #917 Central Bank 76.24 918 M. fraley 135.53 919 Kistlers Stationery 4.77

920 Mtsts. Tel & Tel Co. 129.43

921 Honours 30.00

922 M. Fraley 135.53

923 DMP (rent) 83.33 924 ADA (June setaside 5596.18

925 Colo. Mile Hi Hws 42.00 926 L. Hertske 18.80 927 V. Atkioson. 26.00 928 C. A. Reid, Jr. 25.68 $ 26,834.03 - 6.303.49

BALAMCS OH HAND - JULY 1, 1966 _{$ 20,530.54}

* Note 75^ error on Davis Audio Check #916 (June statement). Should be $15.75 instead of $15.00.

1965.- 19 tJ Nov, I D

9651 7372 8113 6635}

■74861 7543 - 1 7931

.19661 - .

6787 69301 63891 7356 7539 I 8024 | ffel72-5V. I

1

,. T - -1-.|-i

<1965| 272 1 272 24?

278 272 279 258 254 242 249

g'orc Collins

..1966| 259 255 233 266 272 279

Carnatiorl (1963) 145 155 149 188 201 201 200

150 157 1 137 i 163 162 175 | 162 |

1 (1965)

Sunrise 1966. j : (1965)

.kiaaosa

..1966-L ^ . (19651

« Colo. 1966 .1

.-23T 165 139 ftn 33 29 138 143 19 20 29 11 (1965:1 -1966 .1 1259' 1059 523

^Seprfflents pheck pff foe Aug.|Sept.|& Kovj

Still have xpt reckivedjcheck bff £of Dec.11965

received In Janliary

I

The above chart shows comparative monthly income for all contributors in 1965 and

to date in 1966. Sunrise, Alamosa, and SW Colorado have ceased support. We have

had no payment for 1966 from IMD. The payment in January was for months in 1965.

Now, let us calculate our loss of income for the balance of 1966.

Loss of Income for balance of 1966;

Sunrise Creamery 9 months @ $22.00 (estimate) $198.00

Alamosa Milk 7 months @ 27.00 189.00

NW Colorado 9 months @ 65.00 585.00

IMD 12 months @ 500.00 6000.00

DM? 3 months @ 6900.00 20700.00

Possible Loss of Income - 2'^672.00 Estimated Income for 1966 on Addendum to the MOU

Reduced by loss calculated above More realistic inccaae figure for 1966c JL .ka.19 V. .fcvr .i. — — - —

100,000.00

• 27.672.00

72,328,00

_

Reduced by 30Z which would be retained in state if received - 21,698.00'

More realistic figure of Setaside for national ADA

$ 50,630.00

astssssssssssssst

Now let's calculate another way

At the end of July, we have already sent to national ADA the sum of

We can expect from DM? 3 more months @ $7000 = $21,000

_{_ _ - . t n /\r\}

1

We can expect from Ft. CoIlins-5 months® 260

We can expect from Carnation - 5 months@ 160 What can we expect from IMD?

,300

800

$ 23,100 6,930

Subtract the 307. that would be retained-CoIo. - 6,930

We can expect to remit this much more to national ADA $* 16,170

Making a total for the year of

$ 34,275.11

$ 16.170.00 $ 50,445.00

So, either way you calculate, the remittance to national ADA

ADVERTISING AED PROMOTION COMMITTEE

GENERAL CFIICE MANAGER

N. « ADVERTISING AGENCI

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^

PROGRAM DEVELOPMENT AND — OOCRDIKATION A.D.A. LIAISON

j

ADVERTISING DEVELOPMEt^T

.CFFIGK MANAGER MERCHAI^DIGING PROGRAM

PRODUCER RELATIONS - IN STORE

HANDLER rELATIOKS retail

CONSUMER RELATIONS NEWS RELEASES

MKHffiEapgaeSiSlH&is)

MEDIA PLACEP5LNT

August 10, 1966

1

-The Executive Committee of Colo. AEA met August 10, 1966.

The meeting was called to order by Pres. Vem Atkinson. Also in

attendance were Paul Erirlich; Bill Wailes; Lawrence Kertske; Vic

Triblehom; Bill Held; and Pegional Director, Harold Peterson.

The meeting was opened by the President explaining a chart

giving the ADA of Colo. "Setaside Comparison" for I965-66, (A

copy of this comparison is attached to tho minutes). This was

presented to Harold Peterson. I'lr. Peterson said that he can cut

the remaining I966 program by

but this will still leave

us S.16,G00 short. The items he can cut are; 6 weeks of Pumess,

' , ¥ ■

b ads in Denver Post, 3

ads in News, and I ad in Gaaette,

Discussion of a new manager for Colo. ADA was held at length.

Due to the fact that two members of our Executive Board have ex

pressed a desire to apply for the position, we were wondering if a

meeting of the whole board be called to decide whom we shall hire.

According to the Feb. I3, 1962 minutes the Executive Committee has

the right to hire or fire a State Manager. We can e^xercise this

or call a special meeting of the whole board.

The question of v/hether we should hire a manager before we

work out a program, or work out a program and then have our new

manager follow our program v/as brou^t up. After discussing this

matter it was decided th-,t our new manager should help in working "

out the program.

The concensus of opinion in the Executive Committee was that

we continue to affiliate ourselves 1005^ with the National program

if at all possible, realizing that the Dl^fP proposal does have some

Bill Held gave an accoimt from I.M.D. and they still have not sent in any monies to Colo♦ ADA for 1966, About $500«00 a

month has been taken from the producers and has not been sent in

to Colo* ADA*

Vic Triblehom, our National Representative for Colo* ADA, gave an account of a meeting he had with Chet Davidson and the

D^!P Board and a call to Marty Framberger, the National Manager,

j

concerning the DMP proposal* Vic also stated he wrote two letters SJ to Mr* Framberger on the subject. No decision or action was taken as the Natvional Executive Committee will not meet until early in September,

Pres* Atkinson asked for action on the S22,000 we have in the

contingency fimd* I^Iotion by Hertzke, seconded by Wailes thattJiie

money be kept as is xmtil we get reorganized, with £J5»000 of this to be put on time deposit, so as to earn 1^ more interest*

Bill Reid made a motion that the president be resiKjasible to

-take care of transfer from savings account to Certificate of Time

Deposit, $10,000 at the Central Bank and Trust Oo*, and $5*000 in

the Denver D* S* National, Vic Triblehom, seconded the motion* J

Passed*

The expense account for Vic Triblehom for telephone calls "

and trips to DI^P Executive Committee meetins, also for Chet Davidson, Vem Atkinson, end Harold Peterson in the amount of $102*93 was

allowed*

Discussion of the employment of a new manager was again held*

Vic Triblehom and Bill Reid, who have expressed a desire to be