Introduction
We live in fast pace.
Faster than our human bodies have ever done during our entire existence. Slowness is a quality that is hard to come by in our modern urbanized world which is dominated by speed and fast
consumption.
We are extremely busy.
We no longer follow processes. Our patience does not extend to ‘slow’ and ‘difficult’. Things must be easy and complete. This
sort of behavior can be translated into how we consume, how we treat relationships and how we practice our work. We have
become impatient, and we demand that everything should always be within reach. And yet, even when things are presented
to us in this way, we are not satisfied.
The privilege of choice has not made us more free but rather more paralyzed – not happier but increased our
dissatisfaction.
In translation, this means that a lot of qualities of everyday life is lost due to our fast pace. That slowing down could make
us discover this, question the way we value things and thereby change how we consume.
This is a manifestation of slow stimuli addressing our senses.
The projects explores if the inclusion of a consumer in pro- ducing a product could be important in the perceived value of
a product and how that could affect consumer patterns. This will be stated through a proposal hosting analogue machines, demanding the user to invest time as they themselves produce a cup of coffee whist enjoying the sensual qualities the process provides. It uses coffee as a vechicle for doing so, and the use of
coffee should therefore be taken metaphorically.
(Slowness is luxury. This proposal encourages you to take your time and experience processes. Enjoy the attention and care. And through this, celebrate everyday experiences and enjoy your coffee.)
Oliver Edrén
