6. Slutsatser och implikationer
6.3 Framtida forskning
För framtida forskning finns ett antal områden och aspekter som kan vara intressanta att undersöka vidare. Först och främst har denna studie baserats på ett bekvämlighetsurval, vilket möjliggör för framtida forskning att undersöka denna studies slutsatser baserat på ett sannolikhetsurval. Således undersöks om resultatet är generaliserbart för hela populationen. Vidare kan det framöver vara intressant att replikera denna undersökning i andra länder än Sverige. Detta eftersom Sverige har hanterat Coronapandemin annorlunda jämfört med många andra länder, vilket kan påverka denna studies resultat. Även andra branscher kan vara intressanta att undersöka.
Framöver finns även en möjlighet att vidare undersöka hur konsumenters köpbeslutsprocesser påverkas långsiktigt av pandemin. Denna studie genomfördes då pandemin fortsatt var rådande, vilket innebär att detta kan vara en intressant aspekt att studera vidare i framtiden. Då en stor del av denna studies regressionsanalyser påvisade relativt låga förklaringsgrader kan det framöver även vara intressant att undersöka vilka övriga aspekter som skulle kunna förklara variationen i de studerade variablerna. Slutligen kan det vara fördelaktigt att genomföra liknande undersökningar vid eventuella framtida pandemier. Detta för att kunna urskilja mönster och således med högre säkerhet kunna framställa generella slutsatser kring hur konsumenters köpbeslutsprocesser påverkas under pandemier.
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