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Detta avsnitt är en chans för oss som författare att reflektera över de intryck och eventuella hinder vi har stött på under projektets gång. Texten nedan är enbart bedömningar från vår synvinkel och bör därför endast ses som sådana.

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Vår tidsbegränsning har påverkat omfånget av vårt arbete märkbart, detta framförallt då projektet startades tre veckor efter utsatt startdatum. Mobilapplikationer i sig är ett intressant forskningsområde som ser lovande ut som marknadsföringsmedium i framtiden. Mycket forskning bedrivs i dagsläget på området men på grund av monetära begränsningar har vi inte haft möjlighet att ta del av så mycket av den nya forskning som ägt rum de senaste två åren som vi hade velat. Hade vi dessutom haft mer tid på oss hade vi även kunnat fortsätta forskningen enligt vår metodteori och använda oss av denna kandidatuppsats som en förstudie inför den kommande huvudundersökningen (som CSM-modellen avser).

Källförteckning

Litteratur

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Webbsidor & övriga källor

Batsone, D., 2000, “Is Wireless E-Commerce Right For You?”, eCompanyNow, June 20:th.

http://www.ecompanynow.com

Google Mobile Ads Blog, “Smartphone user study shows mobile movement under way”, 2011-05-27

http://googlemobileads.blogspot.com/2011/04/smartphone-user-study-shows-mobile.html

Mobiadnews, “Mobile Applications: The Next Big Thing in Mobile Marketing?”, 2011-05-27 http://www.mobiadnews.com/?p=3172

Morgan Stanley Research, 2007, “Technology/Internet Trends”, Slide 7, 2011-05-27

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Tidningsutgivarna, TU, "Nu börjar mediehusen ta betalt för nyhetsapplikationer för iPhone", 2011-05-27

http://www.tu.se/marknadsinsikt/53-digitalt-och-mobilt/2457-nyhetsappar-for-iphone-borjar-kosta

Tidningsutgivarnas “framtidsblogg”, "Att tjäna pengar på nyheter i iPhone", 2009-03-30 http://tuframtid.wordpress.com/2009/03/30/att-tjana-pengar-pa-nyheter-i-iphone, 2011-05-27

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