Program
CEMS Business Project Conference Day
Friday, May 29, 2015
At SSE Main Building, entrance at Bertil Ohlinsgata 1
Room 133, 138, and the Aula (opening and closing sessions in the Aula)
From 9.20
Coffee
9.40 - 9.45 Welcome and Introduction
Ciara Sutton
9.45 - 10.10 SHL:
Stepping up the Sales & Marketing Game at Djurgården Hockey Tjorben Struck
Sandra Tersluisen Robert Kalas Antoine Cairon
10.15 - 10.40 Daymon:
Solving the Millennial problem. How to attract a new generation of customers?
Samuel Kerneur Vinay Malik Dominique Lacassie Viancos
Derk Nieuwenhuijze
10.40 - 11.05
Coffee
Aula Room 133 Room 138
11.05 - 11.30 Redeye:
Investment banking 2.0 for Nordic growth companies
Emelie Jonsson Anna Bergsten Johanna Nebe Helena Zitzmann
EMG (Education Media Group):
Scoping Asia: Market Selection for EMG
Victor Forsgren Maral Shadloo
Philipp Eilan Yuchen Zhu
Ericsson:
Managing change at Ericsson, one thing at a time
Johannes Meder Zhang Xinjue Cecilia Lönnström
11.35 - 12.00 Meloq:
Developing a Foundation for International Expansion
Florian van Biesen Cecilia Lindqvist
Daniel Mahrle Gianluca Cottiati
NMC - Nätverket för Hållbart Näringsliv:
50 Shades of Green - How to dominate the Swedish market for sustainability networks
Karin Bratt Anja Huber Fredrik Liljedahl
Ericsson South Africa:
Implementation of a localized Supply Chain into Sub-Saharan
Africa from South Africa Karine Gazarian
Nick Goeller Yuhao Yi Pierre Vigin
12.00 - 13.15
Lunch
Aula Room 133 Room 138
13.15 - 13.40 Arla:
Seeking Business Opportunities for Arla in Thailand: Growth Potential
with Strategic Distributor Setup
Etele Bostis Nelli Huikari Chih.Hsiang Ho Suleman K. Salem
Individkraft:
Unaccompanied Refugee Children - Improving the Status
Quo, Sustainably
Jessica Allmaier Michel Mönch Daniel Kleckers
Bernado Lupi
Sodexo:
Raising Sodexo’s Neglected Child – Development of a Strategic Positioning to Improve Sodexo’s
Hard Facilities Management (HFM) Profits
Tailun Su Eva Maria Gattringer
Sorhab Maslaki Sara Kukka Salam
Aula Room 133
13.45 - 14.10 Volumental:
The Perfect Fit: From 3D Scans to Tailored Products
Fabian Schulenburg Christopher Sabel Franziska Oberhauser
Chris Royle
Transparency International:
Supporting the fight against corruption in Venezuela -
Developing a financing model for Transparencia Venezuela
Verena Stacheneder Sophia Reich Gonzalo Pernas Alonso
Francesco Dolzani
14.10 - 14.25 Break
14.25 - 14.50 Henkel:
Building an e-commerce strategy for a global beauty giant Malin Adeborg
Rosie Veul Sixian Yu Karen Kristen Nitter Wie
14.55 - 15.20 FIM:
Understanding the impact of a MiFiD II based commission ban on the Swedish Financial Market Gustavo Abel Ljungberg
Wojciech Kepa Peter Droege Felipe Lopes
15.20 - 15.35 Concluding Remarks
Magnus Mähring, Associate Professor CEMS Executive Board Member
15.35 - Refreshments and mingle
