Förslag för framtida forskning

Eftersom studiens specifika studieämne är relativt outforskat finns det mycket att forska vidare om för att få mer kunskap inom detta område. För att få en bredare helhetsbild över området är ett förslag för framtida forskning att undersöka fler studieobjekt i en och samma studie. Exempelvis anser vi att det skulle vara intressant att undersöka flera sorters etiska och lagliga överträdelser, samt både män och kvinnor som begått olika etiska och lagliga överträdelser. Vidare hade det även varit intressant att undersöka fler grupper inom urvalet för att se om det finns några mönster kring hur olika konsumenter resonerar. Vi föreslår att framtida forskning bör ta ålder och civilstånd i beaktning, då det hade varit intressant att se om det påverkar konsumenters åsikter.

Källförteckning

Aaker, J.L. (1997). Dimensions of Brand Personality. Journal of Marketing Research, 34(3), ss. 347–56.

Anholt, Simon (2005). Brand new justice: how branding places and products can help the developing world. Rev. ed. Amsterdam: Elsevier Butterworth-Heinemann.

Batra, R., Myers, J.G. & Aaker, D.A. (1996). Advertising Management. 5. uppl. New Jersey: Prentice Hall.

Bauer, H. H., Sauer, N. E. & Schmitt, P. (2005). Customer‐based brand equity in the team sport industry. European Journal of Marketing, 39(5/6), ss. 496–513.

Bengtsson, A., & Östberg, J. (2011). Märken och människor: om marknadssymboler som kulturella resurser. Lund: Studentlitteratur.

Benoit, W. L. (2013). Tiger Woods’ image repair: Could he hit one out of the rough. I Blaney, J.R., Lippert, L.R. & Smith, S.J. (red.) Repairing the athlete’s image: Studies in sports image restoration. Maryland: Lexington Books, ss. 89–96.

Benoit, W. L. (2014). Accounts, excuses, and apologies: Image repair theory and research. Albany: SUNY Press.

Benoit, W. L., & Drew, S. (1997). Appropriateness and effectiveness of image repair strategies. Communication reports, 10(2), ss. 153–163.

Berglund, M. & Fransson, F. (2018). Hållbar sponsring: en handbok för idrotten med teori, tips och inspiration. Stockholm: Birdie Förlag.

Brown, K. A. (2016). Is apology the best policy? An experimental examination of the effectiveness of image repair strategies during criminal and noncriminal athlete transgressions.

Brown, K. A., Anderson, M. L. & Dickhaus, J. (2016). The impact of the image repair process on athlete-endorsement effectiveness. Journal of Sports Media, 11(1), ss. 25–48.

Brown, K. A., Murphy, B. & Maxwell, L. C. (2018). Tried in the court of public opinion: Effects of involvement in criminal transgressions on athlete image. Communication & Sport, 6(3), ss. 283–307.

Bryman, A. & Bell, E. (2017). Företagsekonomiska forskningsmetoder, 3:1 uppl., Stockholm: Liber.

Chang, J. W. (2017). To sponsor or not to sponsor: Transgressions are unequally detrimental. Journal of Global Scholars of Marketing Science, 27(3), ss. 209–225.

Cortsen, K. (2013). Annika Sörenstam – a hybrid personal sports brand. Sport, Business and Management: An International Journal, 3(1), ss. 37–62.

Davie, W. R., King, C. R. & Leonard, D. J. (2010). A media look at Tiger Woods—two views. Journal of Sports Media, 5(2), ss. 107–116.

Denscombe, M. (2018). Forskningshandboken, 4. uppl., Lund: Studentlitteratur.

Dorian, H. (2016). Johaugs kräm hade förbudssymbol på förpackningen, Bohusläningen, 13 oktober.

https://www.bohuslaningen.se/sport/johaugs-kräm-hade-förbudssymbol-på-förpackningen-1.3867951

Fetscherin, M. & Sampedro, A. (2019). Brand forgiveness. Journal of Product & Brand Management, ss. 633–652.

Finsterwalder, J., Yee, T. & Tombs, A. (2017). Would you forgive Kristen Stewart or Tiger Woods or maybe Lance Armstrong? Exploring consumers’ forgiveness of celebrities’ transgressions. Journal of Marketing Management, 33(13-14), ss. 1204–1229.

Freire, O., Quevedo-Silva, F. & Scrivano, D. S. (2018). The effectiveness of celebrity endorsement in aspiring new celebrities: Examining the effects of brand, congruence, charisma and overexposure. RAUSP Management Journal, 53(3), ss. 289–303.

Holtzhausen, D. R., & Roberts, G. F. (2009). An investigation into the role of image repair theory in strategic conflict management. Journal of Public Relations Research, 21(2), ss. 165– 186.

Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of marketing, 57(1), ss. 1–22.

Keller, K. L., Apéria, T. & Georgson, M. (2008). Strategic brand management: A European perspective. Pearson Education.

Kristiansen, E. & Williams, A. S. (2015). Communicating the athlete as a brand: An examination of LPGA star Suzann Pettersen. International Journal of Sport Communication, 8(3), ss. 1–26.

Kvale, S. & Brinkmann, S. (2009). Den kvalitativa forskningsintervjun. 2. uppl. Lund: Studentlitteratur.

Lindqvist, M. (2017). Idrottsjurist: "Sårsalvan kan vara en täckmantel". Hufvudstadsbladet, 26 januari.

https://www.hbl.fi/artikel/idrottsjurist-sarsalvan-kan-vara-en-tackmantel/

Liu, M. T., Huang, Y. Y., & Minghua, J. (2007). Relations among attractiveness of endorsers, match‐up, and purchase intention in sport marketing in China. Journal of Consumer Marketing, 24(6), ss. 358–365.

Lohneiss, A. & Hill, B. (2014). The impact of processing athlete transgressions on brand image and purchase intent. European Sport Management Quarterly, 14(2), ss. 171–193.

Lundälv, J. (2019). Uppsatskalendern. Din handbok till att skriva en lyckad uppsats. Stockholm: Jörgen Lundälv och Sanoma Utbildning AB.

Malik, A., Sudhakar, B. D. & Dutta, D. S. (2018). Management-based Factors of sports celebrity endorsement and effect on brand image. IIM Kozhikode Society & Management Review, 7(1), ss. 75–87.

Malmö Universitet. (u.å.). Sport Konsumtion och Kultur, Malmö Universitet. https://edu.mau.se/sv/course/if136f.

MacCallum, R. C., Widaman, K. F., Zhang, S., & Hong, S. (1999). Sample size in factor analysis. Psychological methods, 4(1), 84–99.

Nicholson, M., Kerr, A. & Sherwood, M. (2015). Sport and the media: Managing the nexus. Routledge.

Nilson, T. H. (2000). Ladda ditt varumärke: strategier och praktiska råd. Stockholm: Svenska Förlaget.

Park, J., Phua, J., Suh, Y. I. & Martin, T.G. (2016). When good athletes go bad: the impact of the Tiger Woods scandal on consumers’ perceptions of his brand endorsements. Global Sport Business Journal, 4(2), ss. 41–54.

Pope, N. K. & Voges, K. E. (2000). The impact of sport sponsorship activities, corporate image, and prior use on consumer purchase intention. Sport marketing quarterly, 9(2), ss. 96–102.

Rindell, A., Strandvik, T. & Wilén, K. (2014). Ethical consumers' brand avoidance. Journal of Product & Brand Management, 23(2), ss. 114–120.

Robinson, L. N. (1998). Professional Athletes--Held to a Higher Standard and Above the Law: A Comment on Profile Criminal Defendants and the Need for States to Establish High-Profile Courts. Indiana Law Journal, 73(4), ss. 1313–1352.

Sassenberg, A. (2015). Effects of sport celebrity transgressions: An exploratory study. Sport Marketing Quarterly, 24(2), ss. 78–90.

Saunders, M., Lewis, P., & Thornhill, A. (2012). Research methods for business students. 6. ed., Harlow: Pearson.

Tangen, J.O. & Gils, B. (2020). The Johaug doping case: public reactions sociological explanations. I Tin, B. M., Telseth, F., Tangen, J. O. & Giulianotti, R. The Nordic Model and Physical Culture. Abingdon: Routledge, kapitel 9.

Therese Johaug i tårar på presskonferensen: “förtvivlad och förbannad” (2016) [video]. Expressen TV. https://www.youtube.com/watch?v=W0tiUCEz0lo [2020-04-21]

Till, B. D., & Shimp, T. A. (1998). Endorsers in advertising: The case of negative celebrity information. Journal of Advertising, 27(1), ss. 67–82.

Tsarenko, Y. & Tojib, D. (2015). Consumers’ forgiveness after brand transgression: the effect of the firm’s corporate social responsibility and response. Journal of Marketing Management, 31(17-18), ss. 1851–1877.

Um, N. H. (2013). Effects of negative brand information: Measuring impact of celebrity identification and brand commitment. Journal of Global Marketing, 26(2), ss. 68–79.

Varey, R. J. (2002). Marketing communication: Principles and practice. London: Routledge.

Wang, X. & Yang, Z. (2010) The Effect of Brand Credibility on Consumers’ Brand Purchase Intention in Emerging Economies: The Moderating Role of Brand Awareness and Brand Image. Journal of Global Marketing, 23(3), ss. 177–188.

Weinberger, M., & Dillon, W. (1980). The effects of unfavorable product rating information. Advances in Consumer Research, 7, 528–532.

White, D., Goddard, L., & Wilbur, N. (2009). The effects of negative information transference in the celebrity endorsement relationship. International Journal of Retail and Distribution Management, 37(4), 322–335.

Wilson, B., Stavros, C. & Westberg, K. (2008). Player transgressions and the management of the sport sponsor relationship. Public Relations Review, 34(2), ss. 99–107.

Worthington, E. L., Lavelock, C., Van Oyen Witvliet, C., Rye, M. S., Tsang, J.-A., & Toussaint, L. (2014). .Measures of Forgiveness: Self-report, physiological, chemical, and behavioral indicators. I Boyle, G.J., Saklofske, D. H. & Matthews, G. (eds.) Measures of personality and social psychological constructs. Oxford: Academic Press, ss. 474–502.

Wu, C. S. (2015). A STUDY ON CONSUMERS'ATTITUDE TOWARDS BRAND IMAGE, ATHLETES'ENDORSEMENT, AND PURCHASE INTENTION. International Journal of Organizational Innovation, 8(2), ss. 233–253

Zhang, Y. (2015). The impact of brand image on consumer behavior: A literature review. Open journal of business and management, 3(01), ss. 58.

Bilagor