N˚agot man b¨or t¨anka p˚a i framtida studier ¨ar att v¨alja antalet faktorer beroende p˚a hur mycket tid som finns till f¨orfogande. Vidare b¨or det efterstr¨avas att genomf¨ora m˚anga fler iterationer ¨an vad som gjordes i detta arbete. Med f¨arre faktorer finns m¨ojligheten f¨or fler iterationer ¨over samma optimeringsfaktor som s˚aledes ¨okar re- sultatets reliabilitet.
Vid testningen uppt¨acktes det ¨aven att en webbsida med ett mindre antal URL:er, l¨as 5-10 st, ¨ar att f¨oredra vid tester av den h¨ar typen. Det beror p˚a att manuell indexering ¨ar en tidskr¨avande process, d¨ar Google ber anv¨andaren verifiera att den inte ¨ar en robot f¨or varje URL. Med ett mindre antal URL:er ¨ar det allts˚a m¨ojligt att med Google Search Console beg¨ara manuell indexering p˚a samtliga sidor. P˚a det s¨attet beh¨over inte sidor p˚a dom¨anen vara beroende av Googles algoritmer f¨or hur ofta en viss sida ska genoms¨okas, s˚aledes minskar antalet yttre faktorer som p˚averkar testningen. Det g˚ar inte heller att beg¨ara manuell indexeringen av hur
m˚anga sidor som helst per dag, utan det finns en maxgr¨ans, ¨aven om den ¨ar h¨ogre ¨
an v˚art rekommenderade antal, 5-10 st [53].
I och med att algoritmerna och bed¨omningskriteriera b˚ade vid s¨oktermerna och WebSite Auditor ¨ar ok¨anda, hade det b¨asta varit att utf¨ora en stor m¨angd tester och dra en slutsats utifr˚an det. Detta ¨ar n˚agot vi hade velat g¨ora, men inte hade tid med. Det hade ¨aven varit rekommenderat att l˚ata varje iteration ta l¨angre tid f¨or att minimera os¨akerheten kring hur l˚ang tid det tar tills en webbsida ¨ar fullst¨andigt indexerad.
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Marknadsf¨oringsplan
A.1
Inledning
Delningsekonomin ¨ar i stark framv¨axt i Sverige och v¨arlden. TIME Magazine tog ˚ar 2010 med delningsekonomi (collaborative consumption) p˚a sin topp-10-lista ¨over fenomen som d˚a sp˚addes f¨or¨andra v¨arlden. Sj¨alva konceptet i sig ¨ar dock inget nytt, att dela med sig av eller samnyttja utrustning, verktyg eller boenden har m¨anniskan alltid gjort. Internet, smarta telefoner och andra tekniska framsteg har m¨ojliggjort att det har blivit betydligt l¨attare att f¨ora samman personer som vill l˚ana respektive l˚ana ut saker och ting [1]. Det ¨ar denna m¨ojlighet vi vill utnyttja med den nya delningsplattformen ShareCation. ShareCation erbjuder en webbappli- kation d¨ar m¨anniskor i behov av utrustning f¨or ¨aventyr, hobbyut¨ovande eller natur och friluftsliv kan hitta andra som hyr ut detta.
Fr˚an marknadsunders¨okningen (Bilaga B) kan det utl¨asas att drygt 60 procent av de svarande hyr utrustning n¨ar de ¨ar p˚a resa. Av dessa anv¨ander 56 procent en s¨okmotor f¨or att hitta utrustning och 33 procent bes¨oker en lokal uthyrare. Avseende intresset att hyra av privatpersoner och hyra ut till privatpersoner kan 86 procent t¨anka sig att hyra och 73 procent kan t¨anka sig att hyra ut sin utrustning.