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Böcker

Aaker, D.A., 2002, ”Building Strong Brands”, The Bath Press, Bath, UK. Arbnor, I. & Bjerke, B., 1994, ”Företagsekonomisk metodlära”, Studentlitteratur, Lund.

Chisnall, P.M., 1985, ”Strategic Industrial Marketing”, Prentice Hall, NJ, USA.

de Chernatony, L. & McDonald, M., 1998, ”Creating Powerful Brands in

Consumer, Service and Industrial Markets”, Butterworth-Heinemann,

Oxford, UK.

Ejvegård, R., 1996, ”Vetenskaplig metod”, Studentlitteratur, Lund.

Eriksson, L.T. & Wiedersheim-Paul, F., 1999, ”Att utreda, forska och

rapportera”, Liber Ekonomi, Malmö.

Flodhammar Å.et al, 1991, ”Industriell marknadsföring”, Liber Ekonomi, Malmö.

Franzen, G. & Bouwman, M., 2001, ”The Mental World of Brands –

Mind, Memory and Brand Success”, World Advertising Research Center,

Oxfordshire, UK.

Gilje, N. & Grimen, H., 1992, ”Samhällsvetenskapernas förutsättningar”, Daidalos, Uddevalla.

Gummesson, E., 2002, ”Relationsmarknadsföring: Från 4 P till 30 R”, Liber Ekonomi, Malmö.

Jones, J., 1986, ”What´s in a Name? Advertising and the Concept of

Brands”, ur de Chernatony, L. & McDonald, M., 1998, “Creating Powerful Brands in Consumer, Service and Industrial Markets”,

Butterworth-Heinemann, Oxford, UK.

Hammarkvist K-O.et al, 1982, ”Marknadsföring för konkurrenskraft”, Liber-Hermods, Malmö.

Hartman, J., 1998, ”Vetenskapligt tänkande – från kunskapsteori till

metodteori”, Studentlitteratur, Lund.

Holme, I.D. & Solvang, B.K., 1997, ”Forskningsmetodik – om kvalitativa

och kvantitativa metoder”, Studentlitteratur, Lund.

Håkansson, P. & Wahlund, R., 1996, ”Varumärken – från teori till

praktik”, Handelshögskolan i Stockholm, Stockholm.

Kapferer, J-N., 1994, ”Strategic Brand Management, New Approaches to

Creating and Evaluating Brand Equity”, The Free Press, New York, NY,

USA.

Kapferer, J-N., 1997, “Strategic Brand Management – Creating and

Sustaining Brand Equity Long Term”, Kogan Page Ltd, London, UK.

Kapferer, J-N., 2001, “(Re)inventing the Brand – Can Top Brands

Survive the New Market Realities”, Kogan Page Ltd, London, UK.

Kotler, P. et al, 1999, “Principles of Marketing”, Prentice Hall, NJ, USA. Lagergren, H., 1998, ”Varumärkets inre värden”, ICT Education, Göteborg.

Lantz, A., 1993, ”Intervjumetodik”, Studentlitteratur, Lund.

Lekvall, P. & Wahlbin, C., 1993, ”Information för marknadsförings-

beslut”, IHM Förlag AB, Göteborg.

Linn, C.E., 2002, ”Värdeskapandets Dynamik, Hur metaprodukter,

varumärken och design ger resultat på sista raden”, Meta Management

Lundahl, U. & Skärvad, P.H., 1982, ”Utredningsmetodik för

samhällsvetare och ekonomer”, Studentlitteratur, Lund.

Melin, F. & Urde, M., 1990, ”Varumärket - en hotad tillgång”, Liber Ekonomi, Malmö.

Melin, F., 1999, ”Varumärkesstrategi - om konsten att utveckla starka

varumärken”, Liber Ekonomi, Malmö.

Merriam, S.B., 1998, “Qualitative Research and Case Study Applications

in Education”, Jossey-Bass Publishers, CA, USA.

Mårtensson, R., 1999, ”Marknadskommunikation”, Studentlitteratur, Lund.

Patel, R. & Davidson, B., 1994, ”Forskningsmetodikens grunder – Att

planera, genomföra och rapportera en undersökning”, Studentlitteratur,

Lund.

Randall, G., 1997, “Branding”, Kogan Page Ltd, London, UK.

Ries, A. & Trout, J., 2001, “Positioning: The Battle for Your Mind”, McGraw-Hill, NY, USA.

Treffner, J. & Gajland, D., 2001, “Varumärket som värdeskapare”, Ekerlids Förlag, Stockholm.

Smith P. et al, 1997, ”Strategic Marketing Communications, New Ways

to Build and Integrate Communications”, Kogan Page Ltd, London, UK.

Wallén, G., 1996, “Vetenskapsteori och forskningsmetodik”, Studentlitteratur, Lund.

Artiklar

Bultez, A. et al, 1989, Asymmetric Cannibalism in Retail Assortments,

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Cravens, D.W. et al, 2000, Developing Market-driven Product Strategies,

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Day, G.S., 1994, The Capabilities of Market-Driven Organizations, Journal

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Doyle, P., 2001, Building Value-based Branding Strategies, Journal of

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Farquhar, P.H., 1989, Managing Brand Equity, Marketing Research, September 1989

Grönroos, C., 1994, Quo Vadis, Marketing? Toward a Relationship Marketing Paradigm, Journal of Marketing Management, 10, s 347-360 Hamel, G. & Prahalad, C.K., 1994, Competing for the Future, ur De Wit, B & Mayer, R., 1998, Strategy: Process, Content, Context, International Thompson Business Press, , London, UK

Hatch, M.J. & Schultz, M., 2001, Are the Strategic Stars Aligned for your Corporate Brand?, Harvard Business Review, Vol 79, Issue 2, s 128

Håkansson, P. & Söderlund, M., 1994, Cannibalisation Among Consumer Goods – An Empirical Study of the Introduction of New Products in the Milk Category, Working Paper, May, No 4, Stockholm School of Economics, Stockholm

Håkansson, P., 1994, Do Strong Brands Make a Difference? Working Paper, February, No.2, Stockholm School of Economics, Stockholm.

Joachimsthaler, E. & Aaker, D.A., 1999, Building Brands without Mass Media, Harvard Business Review on Brand Management, Harvard Business School Press, Boston, MA, USA.

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Mason, C.H. & Milne, G.R., 1994, An Approach for Identifying Cannibalization within Product Line Extensions and Multi-Brand Strategies,

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Mitchell, C., 2002, Selling the Brand Inside, Harvard Business Review, Jan 2002

Normann, R. & Ramírez, R., 1993, From Value Chain to Value Constellation: Designing Interactive Strategy, Harvard Business Review, Juli-Aug 1993

Porter, M.E., 1986, Competition in Global Industries: A Conceptual Framework, ur Porter, M.E., 1986, Competing in Global Industries, Harvard Business School Press, Boston, MA, USA.

Porter, M.E., 1990, the Competitive Advantage of Nations, Harvard

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Porter, M.E., 1996, What is Strategy?, Harvard Business Review, Vol. 74, No. 6

Thomas, R 1993, The Valuation of Brands ur Håkansson, P. & Wahlund, R., 1996, ”Varumärken – från teori till praktik”, Handelshögskolan i Stockholm, Stockholm.

Troiano, J., 1996, Brand Equity – Classifying Consumers instead of Looking for Magic Numbers, the Big Brand Challenge – Are We Jumping on the

Brand Wagon?, ESOMAR Seminar, Berlin, Germany, ESOMAR

Sonnenberg, F.K., 1988, Relationship Management Is More than Wining and Dining, The Journal of Business Strategy, May/June

Speed, R., 1998, Choosing between Line Extensions and Second Brands: the Case of the Australian and New Zealand Wine Industries, Journal of

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Företagsskrifter

Informationshäfte, ”Glädjen till maten”, 2003, Procordia Food Informationshäfte ”Orkla – långsiktig värdetillväxt”, 2002, Orkla

Informationshäfte ”Välkommen till Svenska Volkswagen”, 2003, Svenska Volkswagen

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