Förslag på fortsatt forskning

6. SLUTSATS & REFLEKTIONER

6.4 Förslag på fortsatt forskning

Vid vidare forskning skulle vi rekommendera att se vidare på den så kallade “cancel culture” eller radering kulturen på svenska. Där ser vi att paralleller kan dras mellan rädslan över att göra ett samarbete som går snett till att bli “cancelled”. Hur påverkas artister av tidigare, nuvarande eller framtida snedsteg och varför faller publika människor offer för cancel kulturen? Framtida forskare skulle även kunna se vidare på vad företag kan göra för att minska rädslan hos artisterna, och därmed få med ett företagsperspektiv på frågan. Utifrån våra avgränsningar och andra begränsningar så skulle forskning på fler plattformar också vara av relevans då sociala medier är ett stort område. Eftersom vi avgränsat oss till den digitala marknadsföring så kan forskare även undersöka artistens hela marknadsföringsstrategi och på så sätt få en bredare bild. Det skulle även vara intressant att undersöka ämnet med en kvantitativ utgångspunkt. Detta för att få en större mängd empirisk data och då enklare få en generalisering av resultatet.

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8. BILAGOR

Intervjuguider

In document Artist och influencer? (Page 63-80)

6. SLUTSATS &amp; REFLEKTIONER

6.4 Förslag på fortsatt forskning

7. REFERENSER

8. BILAGOR

Intervjuguider

6. SLUTSATS & REFLEKTIONER